BEYOND PROFIT MAXIMIZATION: RETHINKING THE GOALS AND VALUES OF CAPITALIST SYSTEM IN BENARDSHAW'S ETHICS

Abstract

This research paper delves into Bernard Shaw's ethical perspectives on the goals and values of the capitalist system, critically examining the notion of profit maximization as the sole objective. Shaw's ethical principles, as outlined in his writings, are applied to critique the capitalist system and propose alternative values and goals that prioritize social justice, human well-being, and environmental sustainability. The paper explores the implications of Shaw's ethics on business practices and economic policies. The discourse analytic method (DAM) will be employed to analyze Bernard Shaw's writings and identify key themes and concepts related to ethics and capitalism and social responsibility, highlighting the need for a paradigm shift in the capitalist system. By rethinking the goals and values of capitalism, this research aims to contribute to the development of a more equitable and just economic system.