INTEGRATING INDIGENOUS HERBS AS COSMETICS IN FILMMAKING AND ENTREPRENEURSHIP IN AKWA IBOM STATE

Abstract

The use of indigenous components to embellish artistic works has gained much popularity among the people of Akwa Ibom State and the film industry in Nigeria. The films are entertaining and serve as lucrative medium, encompassing various units of identifiable craft that a practitioner can use to promote entrepreneurship. This has prompted the production of film cosmetics from traditional herbs for film making in the State. However, these indigenous products are yet to be fully integrated into the mainstream of the state's economy. Anchored on Joseph Schumpeter's innovation theory, this paper uses qualitative research method to discuss integrating indigenous herbs as cosmetics in filmmaking and entrepreneurship in Akwa. Findings show that Akwa Ibom people have a culture of utilizing herbs for various film cosmetics. The development of indigenous cosmetics from herbs can provide job for the youths and encourage creativity. The paper concludes that creativity with a purpose can encourage progress, and that the development of film cosmetics is an avenue for a steady return on investment for the State