CINEMATIC REPRESENTATION ON THE CONSERVATION OF TRADITIONAL IGBO CULINARY PRACTICES: AN ANALYSIS OF IFEDICHE

Abstract

This study examines the impact of cinematic representation on the preservation of traditional Igbo culinary practices, using the film Ifedicheas a case study. The research explores how the film showcases Igbo cultural cuisine, particularly Okpa, and its significance in promoting cultural awareness and preservation. Through the lens of cinematic apparatus theory propounded byJean-Louis Baudry, Christian Metz, and Jacques Lacan, this study analyzes how film can be a powerful tool for cultural revitalization, challenging negative stereotypes, and preserving endangered cultural practices; using content analysis of qualitative research method.The findings highlight the importance of film in promoting cultural heritage, empowering marginalized communities, and ensuring intergenerational transmission of cultural values. This research emphasizes the need for collaborative efforts between filmmakers, community members, and cultural experts to effectively propagate cultural heritage through film, ultimately contributing to the preservation of Igbo cultural identity.