THE ROLE OF SOCIAL MEDIA IN PROMOTING DEVELOPMENT COMMUNICATION IN NIGERIA: FACEBOOK AND TWITTER AS CASE STUDIES

Résumé

Social media has emerged as a transformative tool for development communication in Nigeria, enabling the dissemination of information, mobilization of communities, and promotion of social change. Platforms like Twitter, Facebook, and Instagram have become instrumental in raising awareness about critical issues, fostering public engagement, and driving development initiatives. This paper explores the role of social media particularly Facebook and Twitter in promoting development communication in Nigeria, highlighting its potential, challenges, and implications for sustainable development. The research used the content analysis of the qualitative research methodology. Drawing on recent case studies and scholarly literature, the study argues that social media can bridge communication gaps, amplify marginalized voices, and facilitate participatory development. However, issues such as misinformation, digital divides, and regulatory concerns must be addressed to maximize its impact. The paper recommends for stakeholders to leverage the advantages social media and development communication for social change.