AUDIENCE MOBILIZATION AND HOUSE MANAGEMENT STRATEGIES IN THE PRODUCTION OF SUNNIE ODODO'S HARD CHOICE

Abstract

Abstract The paper examined the various strategies that were deployed to mobilize the various levels of audience for the production of Hard Choice in UNIUYO Season of Productions 2024. The research was based on Ex post facto design, while the theoretical framework was based on Chris Nwamuo's Theatre Monitor Theory which states that management should be people's comfort oriented. The research is qualitative nature. It was discovered that the audience is an important part of the theatre and that the success in audience mobilization can enhance the zeal to create and also inspire to the aliveness of the institution, encouraging effective “theatrepreneurship”. The paper further points out that mobilization can be effective through the specification of duty to stage management team, intensive publicity, segmentation of audience, ticketing formula, hospitality and security consciousness. The paper concludes that the success in audience relationship can redefine the thrust of the theatre. When an idea is conceived, it should be reviewed and executed. Innovation that reshapes the world springs from strategic ideas executed in confidence. Theatre Arts can encourage a wider scope of personal initiatives towards entrepreneurship in the society through audience-stage rapport.