NOLLYWOOD AND GENERIC READING: SAMPLINGPUBLIC OPINION ON NIGERIA CHILDREN’S FILMS

Abstract

The Nigeria Film Industry tagged Nollywood is a multimillion dollar industry making waves all over the world. The industry came into limelight in the year 1992 with the production of Living in Bondage. Most film scholars believe that the film unearthed the country’s hidden talents and ushered in a lucrative business which many sectors of the Nigerian economy keyed into. Nevertheless, since the inception of the industry little efforts have been made in utilizing the industry’s many potentials in educating Nigerian children. This study examines the generic reading of children films and samples public opinions on Nollywood films.