DIGITISING IGBO CULTURE OF COMMUNICATION IN THE ERA OF DIGITAL MEDIA FOR THE PRESERVATION OF IGBO CULTURE AND IDENTITY

Résumé

This study examined the process of digitizing Igbo culture of communication in the era of digital media conundrum. The interface of digital communication within a developed communication cultures have continued to expand. Digital communication opportunities with deliberate concentration in the area of audience segmentation and attraction have continued to widen the communication gap. Communication culture of any nation is often rooted in their values, belief and culture and by extension, the unfolding technological development within its realm. Igbo communication culture often takes the form of interpersonal communication with little or no traces into the digital space. Scholar believed that Igbo culture communication is yet to respond to pressure of influence of digital media. Lauber (2022) believes that communication culture creates corporate culture that often give rise to healthy communication that actively seek constructive input, reward for teamwork in order to manage identity of the people. This study reviewed the concepts of Mapping a Field of Research (MFR), Synthesizing the State of Knowledge (SSK), and Creating Agenda for further Research, CAR), on digitizing Igbo culture of communication in the era of digital media. The study adopted Communication Theory of Identity (CTI) to review the researchers’ contribution on the digitising Igbo culture of communication. Findings showed that the concepts of MFR, SSK and CAR have not attracted much of researchers’ interests. The study recommended that researchers should beam their research interests on the premise of MFR, SSK and CAR for the preservation of Igbo culture of communication in the era of digital media.