ANALYZING NOLLYWOOD FILMS AND WEALTH CREATION THROUGH VISUAL EFFECTS AND ANIMATIONS ON YOUTUBE

Resumen

Nollywood Nigeria's booming film industry has increasingly turned to digital platforms like YouTube to create wealth through the use of visual effects and animated images. This paper analyzes Nollywood's economic strategies using the theoretical frameworks of media economics and technological determinism, which emphasize the interplay between economic growth and technological innovation. By integrating advanced visual effects and animation, Nollywood has expanded its global reach and diversified its revenue streams, particularly through YouTube's monetization options. However, the industry's ability to fully capitalize on these technologies is influenced by factors such as access to advanced tools, the availability of skilled professionals, and the digital divide within Nigeria. These theoretical perspectives underscore the potential for Nollywood to enhance its wealth creation capabilities if it can overcome existing technological and economic barriers. The study concludes that while Nollywood is making strides in leveraging visual effects and animation, targeted investments and policy interventions are necessary to realize its full potential in the global digital marketplace.